Our Mission
We exist to protect the planet we all call home.
Founded in 2017 with a simple belief: that every purchase is a vote for the kind of world you want to live in. We create sustainable alternatives to plastic — and donate every dollar to the causes that matter most.
Shop & give back
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A mission born from urgency.
"Every single human being has the ability to make a difference. Why not start with us?"
Ethical Earth Store was founded in early 2017 with a mission to spread awareness about global environmental issues — and to offer real, tangible solutions. It is estimated that 8 million tons of plastic enter our oceans every single year, taking over 400 years to decompose.
This sad reality is due to human wasteful consumption habits all over the world. Plastic waste is littering our oceans and threatening the lives of millions of marine animals. Seals, whales, dolphins, seabirds, fish, crabs and many other animals are dying and becoming sick because of this deadly environmental concern.
Single-use plastics all need to be replaced by sustainable alternative products. We're proud to provide our products to wonderful people all over the world, with warehouses and bamboo farms in several different countries to minimize our carbon footprint in the process.
The planet needs us
right now.
Our oceans are drowning in plastic
8 million tons of plastic enter our oceans every year. Marine animals — from whales to seabirds — are ingesting microplastics at devastating rates. Every plastic product you replace with bamboo is one less pollutant in our water.
Bamboo is nature's answer
Bamboo is Earth's fastest-growing natural fiber. It's naturally antimicrobial, 100% biodegradable, and requires no pesticides or fertilizers. Switching to bamboo isn't a compromise — it's an upgrade for you and the planet.
Every purchase is a donation
We don't just sell sustainable products — we put our money where our mission is. 100% of proceeds from every order are donated to environmental causes including reforestation, ocean cleanup, and habitat protection.
Our values
Sustainability first
Every product we design starts with one question: what is the most sustainable way to make this? From sourcing to shipping, we choose the option that leaves the lightest footprint on our planet.
Radical transparency
We believe you deserve to know exactly where your money goes. 100% of our proceeds are donated to verified environmental organizations. No exceptions, no asterisks.
Ethically sourced
All bamboo is farmed locally to avoid taking away from panda habitats. We work directly with farmers who share our values — no deforestation, no exploitative labor, no shortcuts.
Zero-waste shipping
Every order ships in 100% biodegradable packaging. From the tape to the mailer bag, nothing we send you will spend centuries in a landfill. That's a promise.
Growing together
The beginning
Ethical Earth Store was founded with a single mission: make sustainable living accessible to everyone, and donate every dollar back to the planet.
Bamboo takes root
We launched our flagship bamboo toothbrush line — now one of the most popular eco-friendly oral care products online — and expanded our bamboo farm network.
Growing the collection
We expanded into bamboo home essentials: bed sheets, bath towels, hair care, and more — each product designed to replace a single-use plastic counterpart.
Going electric, staying green
We launched the Bamboo Electric Toothbrush — proving once and for all that cutting-edge technology and environmental responsibility aren't mutually exclusive.
Every purchase is a vote for a better planet.
We believe that every single human being has the ability to make a difference. You don't have to overhaul your life — just swap one plastic product for a sustainable one. That's where it starts.